Case studyBeauty
Lovechild Masaba: a lipstick launch dressed in heritage
This is spec work: a self-initiated concept, not a commissioned project. ProfitPenny imagined a social campaign for a new Lovechild Masaba lipstick shade, in rich reds, gold and Hinglish wit, to make a launch feel like an heirloom.
- Spec work
- Campaign
- Social media
- Art direction
Spec work · Social campaign
Lovechild Masaba
We made somethin' for Lovechild. A launch campaign for a lipstick in a heritage-inspired case.
- Client
- Lovechild by Masaba
- Scope
- Campaign concept, art direction, product and portrait creatives, copy
01The campaign
Rich reds, gold and a wink.
Moody product stills, portraits and flat lays in deep red, with playful Hinglish lines that sound like the brand talking to a friend.
Start a project
Have a brief in mind? Let's make it unmissable.
Tell us what you are launching, exhibiting or rebranding. We will come back with a clear scope, timeline and quote.
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