The Curl Co.: listing images that finally look like the brand

This is spec work: a self-initiated concept, not a commissioned project. ProfitPenny redesigned The Curl Co.'s marketplace listing images, hero, ingredients, how to use and a curl type guide, to show how much a brand can gain on the product page.

Brand: The Curl Co.
Industry: Beauty and e-commerce
Scope: Listing image design

Spec work
E-commerce
Listing images

Spec work · E-commerce

The Curl Co.

Curly hair care, finally shown the way it deserves. A self-initiated redesign of the brand's marketplace listing images.

Client: The Curl Co. (unsolicited concept)
Scope: Listing images, product styling, infographics

The Curl Co. listing images on a phone surrounded by plum satin ribbon curls

01Before and after

Drag to see the difference.

Plain packshots became styled hero images, ingredient stories, how to use steps and a curl type guide that answers shoppers' questions before they ask.