Case studyNatural stone
Kejriwal Granites: three identity routes for a luxury stone house
Kejriwal Granites is a luxury natural stone house. ProfitPenny developed three identity routes, linear, faceted and couture, each a different way to say "Unearth the extraordinary", and tested every route on fleet, uniforms and signage.
- Brand identity
- 3 routes
Case study · Brand identity
Kejriwal Granites
Unearth the extraordinary. Three identity routes for a premium granite and stone house.
- Client
- Kejriwal Granites
- Scope
- Logo exploration, colour, applications on fleet, uniforms, keyrings and signage
Pick a direction.
Every route was stress tested on the same applications, so the client could compare ideas, not presentations.
Linear
A monogram drawn from the cut lines of a stone slab. Quiet, architectural and warm, in sand, taupe and charcoal.
Faceted
Two stacked diamonds, like polished slabs catching light. Deep green and black marble for a confident, heritage feel.
Couture
A high fashion serif with a KG monogram and violet marble with gold veins. Built to feel like a luxury label.
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