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Case studyWire rope and rigging

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Brunton Wire Ropes: two catalogues, 184 pages of wire rope and rigging

Brunton Wire Ropes, part of the Usha Martin group, serves the mining, offshore and industrial markets of Southern Africa. ProfitPenny designed two catalogues for the company, a general wire rope catalogue and a rigging solutions guide, 184 pages in total, on one navy and red system.

Client
Brunton Wire Ropes
Industry
Wire rope and rigging
Scope
Product catalogue design, 2 titles, 184 pages
  • Product catalogues
  • 2 titles
  • 184 pages

Case study · Product catalogues

Brunton Wire Ropes

Two catalogues for a wire rope and rigging specialist: a 104 page general catalogue of high quality wire ropes, and an 80 page guide to custom engineered rigging solutions.

Client
Brunton Wire Ropes
Scope
Catalogue design, product tables, application spreads
Brunton Wire Ropes general and rigging catalogues
01Approach

Big industry photography, rigorous tables.

Full bleed photography of cranes, offshore rigs and ports sets the scale. Rope constructions, capacity charts and component specifications follow in one navy and red system, so buyers can find a product and its ratings in seconds.

02Flip through them

Both catalogues, spread by spread.

Switch catalogues with the tabs. Use the arrows, tap either page, swipe or use your keyboard.

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