Bansal Aradhya Steel: a wire rope catalogue shown at its toughest

Bansal Aradhya Steel makes steel wire ropes for cranes, mining, elevators and general engineering. ProfitPenny designed a technical catalogue that puts the product at its most dramatic up front, then hands over to clean specification tables an engineer can scan in seconds.

Client: Bansal Aradhya Steel
Industry: Steel wire rope manufacturing
Scope: Product catalogue design

Product brochure
Wire ropes

Case study · Product brochure

Bansal Aradhya Steel

High performance ropes, delivered. A catalogue for steel wire ropes used in cranes, mining, marine and elevators.

Client: Bansal Aradhya Steel
Scope: Product catalogue, photography direction, technical tables

Bansal Aradhya steel wire ropes brochure hanging from a crane hook on cobalt blue

01Approach

Drama up front, data where it counts.

Full bleed photography opens every application, from lifting and shipping to elevators, each with a single line on what the rope has to survive. Specification spreads follow with rope constructions and clean, repeatable tables.