Case studyAlumni association
IIMBAA: one brand system for every chapter of IIM Bangalore alumni
The IIM Bangalore Alumni Association has chapters, events and partners across the world. ProfitPenny designed a logo system and brand guidelines that let every one of them use the identity consistently, from chapter logos to co-branding rules.
- Brand guidelines
- Logo system
- Chapters
Case study · Brand guidelines
IIMBAA
One brand system for the IIM Bangalore Alumni Association, built to flex across chapters, partners and events.
- Client
- IIM Bangalore Alumni Association
- Scope
- Brand guidelines, logo system, colour, typography, chapter and co-branding rules
A primary mark and two compact formats.
The primary logo leads every core application. Two secondary formats, a roundel and a block, take over where space is tight, such as social avatars, stage screens and merchandise. Generous clear space keeps it confident in any layout.
Deep red and black, carried by quiet greys.
Red and black convey professionalism, energy and authority. Three greys support layouts without competing, and two curated gradients add depth on screen. Tap a colour to copy its code.
Helvetica Neue leads. Inter supports.
A modern, neutral pairing chosen for clarity at every size, from event stage screens to membership emails. Clear hierarchy rules cover headings, body copy and calls to action like “Register Now”.
One family, every chapter.
Chapters get their own lockup without diluting the core identity: fixed proportions, a hairline rule and the chapter name set in the brand red. Try it with any chapter.
Placement alongside IIM Bangalore
What never to do with the logo
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