Case studyAggregates and construction materials
Ishva: a stone brand drawn from the geometry of Jagannath
Ishva is an aggregates company from Odisha. ProfitPenny created the name, the mark and the brand system, drawing the logo from the geometry of the Jagannath Temple, then carried it through a bi-fold brochure, stationery and uniforms.
- Branding
- Logo story
- Brochure
- Merch
Featured case study · Brand identity
Ishva
A name, a mark and a system to organise India's unorganised aggregates industry.
- Client
- Jagannath Stones & Aggregates Pvt. Ltd.
- Industry
- Stone aggregates
- Scope
- Naming, brand identity, guidelines, stationery, brochure, apparel
Rooted in the crown of the Jagannath Temple.
The mark draws from the Āmla, the ribbed stone crown of the Jagannath Temple in Puri. It stands for divine protection, resilience and rooted heritage: a fitting symbol for a company that supplies the stone India's infrastructure is built on.
The Āmla's layered, crescent-like form gave us the geometry. The temple's three presiding deities gave us the colours.
Āmla: the crown of the Jagannath Temple
One circle, two crescents, three deities.
Each shape carries one of the Jagannath trinity. Together they read as a single, forward-moving mark inspired by divine energy.
Jagannath
Lord of the Universe. The core vision that anchors the business.
Balabhadra
The elder brother. Strength and power.
Subhadra
The sister. Shubh aur mangal: the auspicious value the work creates.
From the Sanskrit root “Ish”, to govern. The name casts Ishva as an organising force in a fragmented industry: bringing discipline, control and structure to operations long defined by chaos.
Short, modern and global, it marks the shift from commodity supplier to infrastructure partner.
#D90008
#FFBC0D
#606060
Bi-fold brochure: cover, inside spread and back. Tap either page or swipe to flip.
Letterhead and business cards
Site uniform, back
Site uniform, front
Start a project