Case studySteel wire rope manufacturing
Usha Martin: product brochures, social media and an exhibition stall
Usha Martin is one of the world's largest wire rope manufacturers, headquartered in Kolkata. ProfitPenny designed its product brochure library, covering mining rope, LRPC strands, steel cord and the general catalogue, 98 pages in all. We also run an always-on LinkedIn and social media calendar and designed an exhibition stall, so everything the company puts in front of a buyer speaks one visual language.
- Brochures
- LinkedIn & social
- Exhibition
Case study · Brochures, social media, exhibition
Usha Martin
One of the world's leading wire rope makers, with a product library to match. We design the brochures, run the social feed and build the stall.
- Client
- Usha Martin
- Scope
- Product brochures, general catalogue, LinkedIn and social media, exhibition stall
One system, many ropes.
Mining rope, LRPC strands for infrastructure and steel cord for conveyor belts each got a bold photographic cover and a shared inner system: a global footprint spread, capability pages and dense specification tables that stay easy to scan.
Open any brochure.
Pick a title, then flip through it spread by spread, just as it prints. Use the arrows, tap either page or swipe.
A B2B feed people stop for.
We plan and design Usha Martin's social calendar: project stories like the Vam Co Tay Bridge in Vietnam, trade show invites, safety campaigns and festive moments, all in one recognisable system of big headlines, real site photography and the brand's blue and orange.
Carousel · World Day for Safety
More carousels
Carousel · Galstar spring wire
A launch carousel for Galstar, Usha Martin's zinc-aluminium coated spring wire: the product promise, the coating and what it protects against, then a clear route to the sales team.
Carousel · Minesform PVF
Minesform PVF ropes on mining shovels, told through real site photography: less downtime, more productivity, and a direct line to Usha Martin's team.
Carousel · Engineered grommet slings
Six frames on engineered grommets made with De Ruiter Staalkabel and Brunton Wire Ropes, from the workshop floor to a calculated breaking load of 4,570 tonnes.
Carousel · The wire range
A twelve-slide tour of Usha Martin's wire portfolio, one product per slide, from spring and welding wire to ACSR, mattress, fencing and rockfall barrier wire.
From the feed
From the page to the show floor.
A custom stall that turns the brochure system into a walk-through experience, with product displays, hero graphics and meeting space.
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