01Ishva
A stone brand drawn from the geometry of Jagannath.
Name, mark and brand system for an aggregates company, carried through a bi-fold brochure, stationery and uniforms.
- Branding
- Logo story
- Brochure
- Merch
Selected work
Design that changes how industry is seen.
Brand systems, brochures, films and social content for listed manufacturers and industrial leaders. A few of the projects we are proudest of.
02IIMBAA
One brand system for every chapter of IIM Bangalore alumni.
Guidelines that let chapters, events and partners use the identity without ever breaking it.
- Brand guidelines
- Logo system
- Chapters
03DEPL
A weld spark, cut into a D.
An identity for a welding and fabrication company, from logo construction to helmets, ID cards and fleet.
- Brand identity
- Guidelines
- Brand assets
04Usha Martin
A product library and a feed for a global wire rope leader.
Four product brochures, an always-on social media calendar and an exhibition stall that all speak one language.
- Brochures
- LinkedIn & social
- Exhibition
05PH Wire
A product catalogue that still feels like a brand.
Aluminium, copper and stainless wire, eight product lines, one clear page system.
- Product brochure
- 24 pages
06Frontier Springs
Four decades of Indian Railways, told in 12 pages.
Dark openers for each division and bright product pages for the parts they make.
- Corporate brochure
- Railways
07Lovechild Masaba
A lipstick launch dressed in heritage.
A social campaign of rich reds, gold and Hinglish wit that made a new shade feel like an heirloom.
- Spec work
- Campaign
- Social media
- Art direction
08Bansal Wire Industries
Four product brochures, one unmistakable system.
Mild steel, high carbon, LRPC and stainless steel, each with its own cover and the same clear structure inside.
- Product brochures
- 4 titles
- 98 pages
09Bansal Aradhya Steel
Steel wire ropes, shown at their toughest.
A technical catalogue that pairs dramatic rope photography with fast, scannable specification tables.
- Product brochure
- Wire ropes
10Kejriwal Granites
Three identity routes for a luxury stone house.
Linear, faceted and couture: three ways to say "Unearth the extraordinary", each tested on fleet, uniforms and signage.
- Brand identity
- 3 routes
11Malik Aziz & Co.
A monogram that makes an accounting firm look established.
An MA monogram and wordmark, two colour routes, business cards and letterhead for a Gold Coast tax practice.
- Brand identity
- Monogram
- Stationery
12Stewols Bansal
Making steel fibre easy to specify.
A brochure for SHAKTIMAN steel fibres that explains the science, the product range and where each one is used.
- Product brochure
- Steel fibre
13Redseer
Consulting research, designed to be read and shared.
Reports and white papers where dense market data turns into clear charts, plus LinkedIn carousels that turn case work into thought leadership.
- Reports
- White papers
- LinkedIn carousels
14The Curl Co.
Listing images that finally look like the brand.
A before and after redesign of marketplace images: hero, ingredients, how to use and a curl type guide.
- Spec work
- E-commerce
- Listing images
Featured case study · Brand identity
Ishva
A name, a mark and a system to organise India's unorganised aggregates industry.
- Client
- Jagannath Stones & Aggregates Pvt. Ltd.
- Industry
- Stone aggregates
- Scope
- Naming, brand identity, guidelines, stationery, brochure, apparel
01The story
Rooted in the crown of the Jagannath Temple.
The mark draws from the Āmla, the ribbed stone crown of the Jagannath Temple in Puri. It stands for divine protection, resilience and rooted heritage: a fitting symbol for a company that supplies the stone India's infrastructure is built on.
The Āmla's layered, crescent-like form gave us the geometry. The temple's three presiding deities gave us the colours.
Āmla: the crown of the Jagannath Temple
02The breakdown
One circle, two crescents, three deities.
Each shape carries one of the Jagannath trinity. Together they read as a single, forward-moving mark inspired by divine energy.
Black circle
Jagannath
Lord of the Universe. The core vision that anchors the business.
Golden yellow crescent
Balabhadra
The elder brother. Strength and power.
Red crescent
Subhadra
The sister. Shubh aur mangal: the auspicious value the work creates.
03The name
Ishva
From the Sanskrit root “Ish”, to govern. The name casts Ishva as an organising force in a fragmented industry: bringing discipline, control and structure to operations long defined by chaos.
Short, modern and global, it marks the shift from commodity supplier to infrastructure partner.
04The finished mark
PrimaryStrength
#D90008
#D90008
PrimaryHeritage
#FFBC0D
#FFBC0D
PrimaryStability
#606060
#606060
05In use
Bi-fold brochure: cover, inside spread and back. Tap either page or swipe to flip.
Letterhead and business cards
Site uniform, back
Site uniform, front
Case study · Brand guidelines
IIMBAA
One brand system for the IIM Bangalore Alumni Association, built to flex across chapters, partners and events.
- Client
- IIM Bangalore Alumni Association
- Scope
- Brand guidelines, logo system, colour, typography, chapter and co-branding rules
01The logo system
A primary mark and two compact formats.
The primary logo leads every core application. Two secondary formats, a roundel and a block, take over where space is tight, such as social avatars, stage screens and merchandise. Generous clear space keeps it confident in any layout.
BBBB
02Colour
Deep red and black, carried by quiet greys.
Red and black convey professionalism, energy and authority. Three greys support layouts without competing, and two curated gradients add depth on screen. Tap a colour to copy its code.
#B01116#3D0002
#C5C5C5#393737
03Typography
Helvetica Neue leads. Inter supports.
A modern, neutral pairing chosen for clarity at every size, from event stage screens to membership emails. Clear hierarchy rules cover headings, body copy and calls to action like “Register Now”.
Helvetica Neue
Inter Regular, for body copy
SecondaryInter Medium, for emphasis
Secondary
04Chapter logos
One family, every chapter.
Chapters get their own lockup without diluting the core identity: fixed proportions, a hairline rule and the chapter name set in the brand red. Try it with any chapter.
Mumbai
05Co-branding and misuse
Placement alongside IIM Bangalore
What never to do with the logo
Case study · Brand identity
DEPL
An identity for a welding and fabrication company, built from a single idea: the spark that joins steel.
- Client
- DEPL
- Scope
- Logo system, colour, typography, iconography, brand guidelines and brand assets
01The mark
A weld spark, cut into the D.
The spark is drawn on a strict grid and cut out of a heavy, rounded D. It works as a full wordmark, a monogram, or the spark alone where space is tight. Switch between them and try each on the brand colours.
Primary logo
Construction of the monogram
02Colour
Bold, professional, modern.
One deep navy carries the brand. Charcoal and a cool white keep layouts clean, while a signal red and an arc-light cyan are used sparingly for emphasis. Tap a colour to copy its code.
03Typography
Parabolica for impact. Work Sans for everything else.
Parabolica sets headlines and titles with an engineered, wide stance. Work Sans handles subheadings in SemiBold and body copy in Light, so technical content stays easy to read.
Precision and Strength
From structural welding to precision fabrication, DEPL delivers cutting-edge solutions that ensure your projects are stronger, safer, and built to endure.
Work Sans SemiBoldWork Sans Light
04Brand in use
From the site office to the shop floor.
Stationery, ID cards, safety helmets, uniforms and fleet graphics, all built from the same spark and the same navy.
Case study · Product brochure
PH Wire
A 24-page product brochure for Bansal Wire's aluminium, copper and stainless wire range. Think aluminium, think us.
- Client
- PH Wire, a Bansal Wire Industries company
- Scope
- Brochure concept, layout, product pages, technical tables, print production
01Flip through it
A catalogue that still feels like a brand.
Every product gets the same rhythm: a blue hero panel, a clear specification table, grades, applications and packaging. Buyers can compare wires at a glance, and the brand holds together across eight product lines. Use the arrows, the dots or your keyboard.
24Pages, saddle stitched
8Product lines, one page system
60+Countries PH Wire serves
Case study · Corporate brochure
Frontier Springs
Covering new tracks of excellence. A corporate brochure for a railway components maker that has supplied Indian Railways since 1981.
- Client
- Frontier Springs Ltd.
- Scope
- Brochure concept, copy structure, layout, product pages, print production
01The story
Four decades, told as one line.
The brochure is structured around the company's growth, from laminated springs to hot coiled springs, forging and air suspension. Each division opens with a full-bleed image and a short, confident story, followed by a clean product page.
1981Founded, making laminated springs for Indian Railways
1991Shift to hot coiled springs, still the mainstay
2009New plant at Paonta Sahib, Himachal Pradesh
2011Forging division set up in Kanpur
TodayAir springs for LHB and EMU coaches, with Contitech Germany
02Every page
Dark for the divisions. Light for the products.
A simple rhythm keeps twelve pages easy to follow: dramatic, dark openers for each division and bright, catalogue-style pages for the parts. Flip through the full brochure, spread by spread.
Case study · Brochures, social media, exhibition
Usha Martin
One of the world's leading wire rope makers, with a product library to match. We design the brochures, run the social feed and build the stall.
- Client
- Usha Martin
- Scope
- Product brochures, general catalogue, LinkedIn and social media, exhibition stall
4Product brochures in one system
113Pages designed and typeset
Always onSocial calendar across LinkedIn, Instagram, Facebook and X
01Product brochures
One system, many ropes.
Mining rope, LRPC strands for infrastructure and steel cord for conveyor belts each got a bold photographic cover and a shared inner system: a global footprint spread, capability pages and dense specification tables that stay easy to scan.
02The library
Open any brochure.
Pick a title, then flip through it spread by spread, just as it prints. Use the arrows, tap either page or swipe.
03Social media
A B2B feed people stop for.
We plan and design Usha Martin's social calendar: project stories like the Vam Co Tay Bridge in Vietnam, trade show invites, safety campaigns and festive moments, all in one recognisable system of big headlines, real site photography and the brand's blue and orange.
Carousel · World Day for Safety
01 / 05
From the feed
04Exhibitions
From the page to the show floor.
A custom stall that turns the brochure system into a walk-through experience, with product displays, hero graphics and meeting space.
Case study · Product brochures
Bansal Wire
Trusted strength since 1938. Four product brochures for one of India's largest steel wire makers.
- Client
- Bansal Wire Industries
- Scope
- Brochure series: mild steel, high carbon, LRPC and stainless steel wire
4Brochures in one series
98Pages designed
Since 1938A heritage told with confidence
01The series
Four covers, one family.
Each product line gets its own hero image while a fixed red frame, typographic grid and "We wire the world" signature keep the series recognisable on any desk or trade stand.
02The system inside
Same structure, every title.
Company story, global presence and the product range come first. Then one spread per product with applications, specifications and packaging, so a buyer who knows one brochure can find anything in the other three.
03The library
Open any brochure.
Pick a title, then flip through it spread by spread, just as it prints. Use the arrows, tap either page or swipe.
Case study · Product brochure
Bansal Aradhya Steel
High performance ropes, delivered. A catalogue for steel wire ropes used in cranes, mining, marine and elevators.
- Client
- Bansal Aradhya Steel
- Scope
- Product catalogue, photography direction, technical tables
01Approach
Drama up front, data where it counts.
Full bleed photography opens every application, from lifting and shipping to elevators, each with a single line on what the rope has to survive. Specification spreads follow with rope constructions and clean, repeatable tables.
02Flip through it
Every spread, in order.
Use the arrows, tap either page, swipe or use your keyboard.
Case study · Product brochure
Stewols Bansal
Gives concrete the strength of steel. A product brochure for SHAKTIMAN steel fibres.
- Client
- Stewols Bansal India
- Scope
- Product brochure, infographics, application pages
01Approach
Explain the science, then show the range.
A simple "how steel fibre reinforced concrete works" explainer comes first, followed by one page per fibre type, application stories from tunnels to airports, and a sustainability section.
02Flip through it
Every spread, in order.
Use the arrows, tap either page, swipe or use your keyboard.
Case study · Reports, white papers, LinkedIn
Redseer
Strategy consultants with a lot to say. We make sure the research reads as sharp as it thinks, in print and on the feed.
- Client
- Redseer Strategy Consultants
- Scope
- Reports, white papers, chart and data design, LinkedIn carousels
66Report pages and slides designed
1Chart language built on Redseer red
LinkedInCase studies told as carousels
01The reports
Editorial covers, rigorous insides.
Each report gets a conceptual cover image, then a repeatable system of section openers, key takeaway boxes and a chart language built on Redseer red.
02Inside the reports
Open any report.
Pick a title, then drag or scroll through every page.
New-age brands, capital supply and routes to value, in 27 slides.
Market sizing, category deep dives and investor insight.
How orchestration platforms are disrupting a $1T market.
03LinkedIn
Consulting work, told in five slides.
We turn Redseer's case work and research into LinkedIn carousels: a sharp hook, then client, problem, approach and outcomes, each on its own slide with chip navigation that shows readers exactly where they are.
Carousel · How we helped a leading Indian FinTech
01 / 05
Case study · Brand identity
Kejriwal Granites
Unearth the extraordinary. Three identity routes for a premium granite and stone house.
- Client
- Kejriwal Granites
- Scope
- Logo exploration, colour, applications on fleet, uniforms, keyrings and signage
01Three routes
Pick a direction.
Every route was stress tested on the same applications, so the client could compare ideas, not presentations.
Linear
A monogram drawn from the cut lines of a stone slab. Quiet, architectural and warm, in sand, taupe and charcoal.
Faceted
Two stacked diamonds, like polished slabs catching light. Deep green and black marble for a confident, heritage feel.
Couture
A high fashion serif with a KG monogram and violet marble with gold veins. Built to feel like a luxury label.
Case study · Brand identity
Malik Aziz & Co.
A quiet, confident identity for a taxation and business accounting practice on Australia's Gold Coast.
- Client
- Malik Aziz & Co.
- Scope
- Logo and monogram, colour routes, business cards, letterhead
01The mark
An M and an A, drawn as one.
The monogram folds the A of Aziz into the M of Malik, using the same thin, even strokes as the wide, spaced out wordmark. It reads as established and precise, and it holds up just as well as a blind deboss on navy cotton stock as it does in print.
02Routes
Two colours, three lockups.
We explored the identity in forest green and midnight navy, each as a wordmark, a full lockup and a standalone monogram, so the client could see how the brand would behave from a letterhead down to a profile picture.
03Stationery
Black cards, white paper.
Matte black business cards carry the monogram on one side and a clean, centred contact block on the other. The letterhead keeps the logo small and lets an oversized, hairline M sit quietly in the background.
Spec work · Social campaign
Lovechild Masaba
We made somethin' for Lovechild. A launch campaign for a lipstick in a heritage-inspired case.
- Client
- Lovechild by Masaba
- Scope
- Campaign concept, art direction, product and portrait creatives, copy
01The campaign
Rich reds, gold and a wink.
Moody product stills, portraits and flat lays in deep red, with playful Hinglish lines that sound like the brand talking to a friend.
Spec work · E-commerce
The Curl Co.
Curly hair care, finally shown the way it deserves. A self-initiated redesign of the brand's marketplace listing images.
- Client
- The Curl Co. (unsolicited concept)
- Scope
- Listing images, product styling, infographics
01Before and after
Drag to see the difference.
Plain packshots became styled hero images, ingredient stories, how to use steps and a curl type guide that answers shoppers' questions before they ask.
Trusted by
Brands we build with
Listed manufacturers, consultancies, institutions and consumer brands across India and beyond.
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